As time goes on, people get smarter. As people get smarter, so does advertising and branding. The logos and typefaces from successful companies weren’t always how they are now; through research and development companies are able to rebrand themselves to stay current and updated. Through these logo boards I analyzed six successful companies’ changes and updates in their logos and typefaces over their history, educating myself on the topic and transferring that knowledge to viewers visually. The video I created shows a piece of my personal exploration through Pepsi’s development of their ‘P’.