Jay Borrelli
2012

As time goes on, people get smarter. As people get smarter, so does advertising and branding. The logos and typefaces from successful companies weren’t always how they are now; through research and development companies are able to rebrand themselves to stay current and updated. Through these logo boards I analyzed six successful companies’ changes and updates in their logos and typefaces over their history, educating myself on the topic and transferring that knowledge to viewers visually. The video I created shows a piece of my personal exploration through Pepsi’s development of their ‘P’.